JOTUN Paints, one of the world's leading producers and distributors of paints and coatings, has revealed a new strategic initiative, “Closer to Consumer,” which is focused on consolidating the company's market presence in Saudi Arabia. The announcement was accompanied with the launch of “Fenomastic Stain Resistant” and “Fenomastic Hygiene.” The company has also unveiled a new design packaging for the “Jotashield” line of paints in Riyadh, Dammam and Jeddah. The launch of the new products and the newly packaged “Jotashield” complements the company's move toward consolidating its Saudi market leadership while at the same time reinforcing customer ties. Industry reports have revealed that the increasing number of construction projects in Saudi Arabia have become one of the key factors attributed to the continuous growth of the country's paint market. To complement this positive streak, Jotun has remained committed in meeting market needs through its development of innovative, high-quality products and maintaining its reputation for raising benchmarks in production techniques and products within the paint manufacturing industry. “Jotun products are developed by utilizing the latest in a diverse range of technologies. Basically put, we deliver an unrelenting stream of innovation with systematic discipline. The new ‘Fenomastic' line is a culmination of our extensive research and development. The innovations integrated into ‘Fenomastic' reflect the strength of our commitment to leave a golden imprint in today's paint market,” said Per Olav Ramstad, Regional Marketing Director, Jotun Paints.
