Potential, the leading international business development company, has concluded the 1st rollout of Hadafi Program, the new women entrepreneurship program, which has lasted for 4 months, by announcing 3 new Saudi entrepreneurs and they are Fawzeia Aseeri which won the first place on her project Mall in Home with SR 15,000, and Sally Haikal which came second on her project 3orsoke and won SR10,000 And Rana Al Ayed which won the third place with SR5,000 on her project Tiny Toes Imprints. The announcement came in a big ceremony which was inaugurated by her Princess Haifaa Bint Fawaz Bin Saud Bin Abdul Aziz and the presence of leading business women and media community. Hadafi, a Massive Online Open Curricula (MOOC), a 4-month long free program aims to reach out to Women who would like to turn their passion into a business and support them in enhancing their existing business skills through a series of weekly webinars; startup tools, exposure, prizes and financial support. Hadafi was supported by the sponsors Zain KSA, Harvey Nichols KSA, Intel Corporation, and Dell Inc. More than 600 participants registered in this rollout of Hadafi which started in Saudi Arabia and will be extending in 2014 to the entire Middle East and North Africa region. The second rollout of HADAFI program will be launched this month and ladies from KSA and other countries in the MENA region are invited to register and benefit from this amazing opportunity. To register or for more information, please visit english.hadafi.me Shadi Banna, Managing Partner of Potential.com commented “The results of this rollout which we launched in Saudi Arabia and aimed to support Women in gaining essential business skills and knowledge were as per our expectations. A big number of ladies have interacted in Hadafi, and this program has serviced their ideas and ambitions through helping them build up their journey in the business world.” Launching an interactive program like Hadafi comes in line with Potential.com development strategy in the Middle East and the GCC region. — SG
