POTENTIAL.com, a leading international business development company, launched Tuesday the third edition of the "SME Evolution Program", a free web-based and live business seminar initiative for small and medium enterprises (SMEs) across the MENA region. Following its launch and success in new countries earlier this year, this Spring rollout is expanding throughout the UAE, Saudi Arabia, Bahrain, Qatar, Turkey, Lebanon, Egypt, South Africa and many more. The SME Evolution Program is a first-of-its-kind initiative that empowers business enterprises with skills and know-how to compete effectively in the international marketplace. The webinars deliver one session per week in English, Arabic, Turkish and French enhancing the program's reach to a wider SME audience and making it more unique. Apart from the online training sessions, Potential.com conducts a series of live onsite workshops to help SMEs network with their peers throughout the Middle East and North Africa region in order to gain support from each other. Mentors are also assigned to extend guidance as well as answer enquiries. Shadi Banna, Managing Partner of Potential.com, said: "Since the launch of the SME Evolution program in February 2011, more than 3,000 business owners and directors have participated in the seminar and gained valuable support. The third season of the SME Evolution Program reaffirms our commitment to sharing knowledge among keen entrepreneurs. Based on the success of the second round of workshops, Potential.com has been able to reach a broader generation of business owners ready to take their enterprises to the next level and make a difference with what they have to offer. " The extensive curriculum covers 12 topics focusing on communication and negotiation skill development, financing and funding, leadership, productivity, as well as time management and planning. These are in addition to other components that are essential for business development and growth.
