SHARJAH — There is a double delight that awaits buyers of gold and diamond jewelry in the region the coming season — apart from low prices, they can look forward to some of the bold and bright designs and trends from across the world. Right from the works of leading designers to master jewelers and craftsmen, the lovers of jewelry can expect to see the best of the world, inspired by a vast array of influencers including celebrities and pop culture, customs, traditions, art and high fashion. Bringing together some of the world's best craftsmen and master jewelers is the 35th MidEast Watch & Jewelry Show, which is scheduled to be held at Expo Center Sharjah from October 1-5, 2013. It will be held under the aegis of Dr. Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah. With its finger on the fashion and fine jewelry pulse, the show promises to liven up the bulk-buying and gift-giving season of Eid Al Adha, the Indian festival of Diwali, the UAE National Day, Christmas and New Year. “Our society is very fashion forward, partly due to the vast diversity of nationalities and cultures present and the multitude of social, cultural and religious activities of the local and expat life in the country. And with the festive season round the corner, the genuine lovers of gold and diamond jewelry will never have it so good,” said Saif Mohammed Al Midfa, Director-General, Expo Center Sharjah. True lovers of precious metals and gems can expect enchanting embellishments, mesmerizing collections, ancient influences, spurt of colors, chunky pieces, brooches & crystals, and cocktail jewelry. “While the show will be a treasure trove of works known for their craftsmanship and superior quality for the common buyers, for trade representatives it will be an opportunity to rub shoulders with top executives of world's leading jewelry houses, industry associations and designers who converge on Expo Center Sharjah,” Midfa added. Connoisseurs of the elegant Ploi Thai brand of high quality gemstones produced in Thailand have enough reasons to rejoice this season. The Thailand Pavilion, organized for the second consecutive time, featuring dazzling gold & diamond jewelry from leading Thai manufacturers under the brand ‘Ploi Thai'. Organized by Vega Intertrade & Exhibition in cooperation with Thai Gem and Jewelry Traders Association (TGJTA), the Thailand Pavilion will be one of the largest showcases of its kind in the region, specializing on beautiful and unique setting for precious and semi-precious stones, intricate designs and embellishments, extravagant wedding jewelry sets, personalized creations and handmade products, among others. The show will be open from October 1-5 at Expo Center Sharjah and the timings are from 11 a.m. to 10 p.m. daily, except Friday, October 4. Friday timings are from 4 p.m. to 10 p.m. only. There will also be a dedicated ladies timings from 11 a.m. to 4 p.m. on Wednesday, October 2. Admission is free. — SG
