Extensive range of gold and diamond products and incredible prizes attracted large crowds of visitors to the five-day 27th edition of the Mideast Watch and Jewelry Show at Expo Centre Sharjah which ended on Saturday. It showcased loose pearls, diamonds, precious stones, gold and diamond jewelry, diamond and pearl sets, crystals, watches, jewelry displays, and different kinds of tools used in the trade. The show featured more than 450 leading jewelrs and designers from countries such as Italy, Armenia, Myanmar, Lithuania, Lebanon, Qatar, Bahrain, India, Pakistan, Sri Lanka, Japan, Saudi Arabia, Singapore, Thailand, Turkey, Malaysia, the US, the UK and the UAE. One of the prominent jewelry firms in Singapore, Siang Hoa Jewelry Pte Ltd is showcasing a $1 million worth Zebrano Design jewelry set, which is one of its kind and a hugely attractive feature at the firm's stall at the show. The jewelry set includes a handbag, ring, bangle and earrings - studded with 300-carat black & white diamonds and half a kilogram of white gold. Christopher Road, the newly launched range of Swiss-certified diamond-studded watches, is being displayed at the show. It has become a rage among the visitors from the day one, with women shoppers taking a special liking towards these handcrafted masterpieces. The Christopher Road range of watches is being displayed by Siroya Collections, which is the sole distributor of the brand in the UAE. Christopher Road watches are a commemoration of timeless beauty and their low prices is making the collection an “affordable luxury” for visitors. Inspired by adventurer Christopher Columbus, the watches are available in five collections -Contessa, Orla, Fiore, Oblong and Legend - and feature encrusted diamonds in various styles and colors. Dubai-based Siroya Collections is also showcasing its vast range of diamond jewellery collections at the show. Anshul Siroya, MD, Siroya Collections, said “diamond watches and jewelry have always been considered value investments and over the course of time have become a necessary luxury consumed by all classes of the society.” “One of the advantages of this investment is their longevity, and the products rarely wear and tear. The diamond jewelry and accessories market has seen an upward trend in the past 30 years.” “Today diamond jewelry comes in line with other branded luxury products and the industry has become an integral part of the fashion industry which is fast moving,” he said.
