JEDDAH – Modern Electronics Company Ltd. (MECL), a subsidiary of Al Faisaliah Group Holding Co., the exclusive distributor of Sony products in Saudi Arabia, announced on Friday the launching of its Sony Ramadan Campaign 2013 with the theme "Share Joy This Ramadan With Sony!" The campaign has exciting and great offers on various products including the latest generation 4k Bravia TVs. The Sony brand has time and again been crowned the most popular consumer electronics brand in various Middle Eastern and worldwide surveys. With Sony, MECL has been able to create its number 1 brand position in the Kingdom, thanks to its passion in bringing to its consumers the latest high definition Bravia/3-D (Audio/Visual), Xperia Mobile, Playstation Gaming and VAIO IT consumer electronics products. Keeping with its global "One-Sony" strategy of focusing on quality and an ultimate user experience, Sony is committed to enhance its brand equity in Saudi Arabia by constantly upgrading the sales, marketing and service facilities, thereby catering to the requirements of its customers. With its strong dealer network and Sony World Branded Retail Showrooms, as well as its customer service centers across the Kingdom, MECL and Sony seek to ensure world-class cutting-edge lifestyle solutions to its customers across the Kingdom. During the Ramadan season, its special product offers and price discounts convey the uniquely joyful experience which Sony brings to the lives of its customers in Saudi Arabia. Among the special offers of Ramadan this year is the buy-one Bravia 7, take one Bravia free i.e. when you buy a LED (EX640) 60” screen, you get a LED (EX430) 46” screen for free. Also, there are offers on other Bravia 4K TVs, Xperia Z smart phones, Xperia Z Tablet, Home Theater, Blu-ray players, Cybershot/Alpha cameras and an array of Sony products available in all Sony World outlets and dealers authorized by MECL in the Kingdom. MECL and "Sony" announced the launch of their road shows for their customers to introduce the Bravia 4K TV. The road shows were held in major cities in the Kingdom — Riyadh, Jeddah and Al-Khobar. The road shows kicked off in Riyadh in Granada Mall, Hayat Mall and Riyadh Gallery Mall since from July 4 up August 2, 2013. They kicked off simultaneously in Jeddah in Serafi Mall, Al-Andalus Mall, and Red Sea Mall. They will be also launched in Dammam in Al Rashed Mall and Dhahran Mall, thus covering eight trading centers totalling a 90-event location/day road show, in the Kingdom in a period of time of 30 days. — SG
