Riyadh – Modern Electronics Company Ltd, a subsidiary of Al Faisaliah Group Holding Co., the exclusive distributor of Sony's products in Saudi Arabia, announced the launch of their 2012 Sony Ramadan Campaign. The campaign that has started from July 20 will finish on August 24. It will offer very exciting and great offers on various products including Bravia TV's. The SONY brand has time and again been crowned the most popular consumer electronics (CE) brand in various Middle-Eastern and worldwide surveys. MECL/Sony has been able to create its number one brand position in the Kingdom by offering its customers the latest high definition/3-D (Audio/Visual), Gaming and IT consumer electronics products. Keeping with our global ‘One-Sony' strategy of focusing on quality and an ultimate user experience, MECL/Sony is committed to enhance its brand equity in Saudi Arabia, by constantly upgrading the sales, marketing and service facilities catering to the requirements of its customers. With its strong dealer network and a total of 45 Sony World Showrooms and 14 customer service center across the kingdom, MECL/SONY ensures that the special product offers and price discounts truly convey joyful experiences to the lives of its customers in Saudi Arabia. One of the activities during the MECL/SONY 2012 Ramadan campaign is partnering with Al Faisaliah Hotel to bring its customers Sony's cutting-edge Bravia LED TV's and other entertainment products on display at the”Fawanees” Ramadan Tent. Sony-Samba 0 percent Taqseet is also a great value premium service being offered across all 45 Sony World Retail Showrooms in the kingdom. In addition, the Sony showrooms also offer free delivery and installation for Bravia TV's and ensure Bravia Care Extended warranty service. – SG
