MOBILY continued to top the list of the most influential telecom companies with the largest number of followers in social media channels. The number of followers and fans of Mobily's Google Plus page surpassed 1.4 million, exceeding the major telecommunications and information technology companies in the world. Despite its novelty, the company's Google+ account is one of the fastest growing accounts in the telecom sector, according to socialbakers, that provides social media network statistics and analysis. The latest studies related to Google+ indicated that Mobily's Google+ followers is increasing by 1000 followers on a daily basis, putting the page on top of the list of the fastest growing and most influential telecom accounts in the world. Dr. Karl Michael, Mobily's Chief Corporate Strategy & Marketing Officer, emphasized that the company's innovative and creative approach comes as a result from its effective communication with its subscribers through various social media channels. This created an interactive environment between the company and its customers to understand and fulfill their needs. He added that the company is keen to develop its services and dedicate its commitment to enrich people's lives. He also considers the continuity of Mobily in being on top of the list of the most influential telecommunications companies, as the access to enhance the role of innovation. These numbers reflect Mobily's innovative main identity as the company succeeded in surpassing the other telecom companies in the Gulf region collectively with the number of its Google+ followers. The company's success in establishing an interactive platform through which it achieved excellence in the world of social networking was evident by the company's popularity on these sites. Therefore, it is employing the social networks such as Google +, Facebook, Twitter, instagram and Linked In to meet the needs of mobile and Internet subscribers, as well as to inform them about the latest news and communication technologies , packages offers and other different devices launched by the company. Mobily also shares the religious, national and different cultural events through these social accounts. It is noteworthy to mention that Mobily was one of the pioneer companies that have implemented the concept of innovation. This was achieved through linking the subscribers' ID on Twitter with CRM. This enables Mobily to provide services to millions of subscribers in Saudi Arabia and around the world in smooth and convenient ways, and reflects its interest to develop its services to full satisfaction of its customers. — SG
