JEDDAH – Saudi Telecom Company (STC) has proven its merit in keeping up with the technological developments in Saudi Arabia. It has become a leader in the telecommunication industry, as evident by its clear influence on social networking. By employing this very influence, it is able to meet the demands of its clients and provide them with exceptional internet and phone services. STC has successfully established an interactive platform through which it achieved excellence in the world of social networking. In this regard, Nawaaf S. AlShalani, General Manager of Corporate Communication at STC, said that through its twitter page, STC was able to provide an exciting and interactive platform that enables its customers to express their opinions, exchange ideas, and discuss the latest developments in the world of STC. Moreover, the platform enriches their knowledge in the cellular phones' market, offers them IT services, and gets in touch with their world through various educational campaigns such as avoiding use of mobile phones while driving, quitting smoking, celebrating Earth Day, preparing for exams, and returning to school. AlShalani added that this development comes as part of STC's efforts to establish itself as an exemplary corporation in the national scene, which commits to its social responsibility and communicates effectively with its clients. This is evident by the recent statistics provided by Socialbakers, one of the leading digital companies in the global scene. The statistics reported a viewer base of about 86 percent on STC's facebook page, and an increase in the page's popularity by about 52 percent in terms of "likes" during the period from December 2011 till June 2012. Moreover, STC's facebook page was ranked in the global top 40 in terms of the level of interaction with its fans, beating in this regard its closest competitor by 22 ranks. STC's twitter page was no less successful, making it to top 3 in this regard, and overshadowing its closest competitor by 3 ranks in the local market, and achieving an increase in the fan base by 58 percent in the last survey which was completed last month. These numbers are in comparison with statistics taken from the same period last year. STC has also made impressive progress with its youtube channel, through which it keeps its clients informed about the latest telecommunication technologies that it has to offer, and which conforms to the highest standards of craftsmanship. STC's youtube viewership was reportedly increased by about 71.4 percent, during the period from December 2011 until June 2012, compared with the same period from last year, overshadowing in this regard its closest competitor by 8 ranks in the Kingdom's telecommunication industry. – SG
