JEDDAH — A reader would not expect a chemical engineer working in the oil industry to write a book about self-development and balance. But Waseem Ijaz is no regular engineer. He fully accepts and balances between his four elements: the mind, the heart, the body and the spirit. The CEO of Sherwin-Williams paint business in the MENA region, and the Founder and Chairman of Employment & Career Solutions (ECS), Ijaz held key leadership positions in the oil industry and was personally involved in hiring, training and coaching thousands of students and professionals. After more than two decades of business experience, four academic degrees and thousands of interaction throughout a busy career, Ijaz decided to pour his thoughts and life experiences in one book, compiling his most important learning under the title “The Key Within – your Key to become rich, live happy, and look younger everyday.” A real page-turner, the book gives useful and effective tips on how to attain inner-balance which will allows us to lead a happy, content life. It invites the reader to look inside of him for answers. Ijaz said: “The balanced growth of all four parts - (mind, body, heart, and spirit) - is inevitable to defend against exploitation and maintaining happiness.” Stemming from Ijaz's will to help others and affect the communities he lives in, “The Key Within” is an attempt by the author to counter-attack mind exploitation and submission in societies shackled by chains of intellectual servitude and uncommon sense through mass engineered media. The author excels in expressing complex feelings, emotions and thoughts in an easy smooth-flowing style that makes his book a real joy to read. Ijaz invites the reader to rethink his entire existence by observing his life's many aspects and assessing them to better understand the reasons behind his current self. He said:”Rethink your health, energy, and physical appearance; your relationships with family, friends, and colleagues; your career growth and financial stability; and your moral values and the connection with your Creator for a peaceful inner soul. The result will enrich your life inside out.” Although the book boasts examples and experiences from the Pakistani society, it offers generic models of thinking, behaving and learning providing equal facilitation to non-Pakistanis as major issues covered are common in the developing world, while moral values are more or less the same for all human kind. The book is now available across the Kingdom and distributed on non-profit basis. To get your quick copy you may contact +966 507 087 036. — SG
