Under the patronage of Sheikh Abdulrahman Bin Mahfouz and Sheikh Sultan Bin Mahfouz, founders of Al Murjan Holding Group, KEY Rent A Car – a leading Saudi company in the field of transportation announced opening of its brand new showroom in Madinah Road in Jeddah. The new showroom opening ceremony also witnessed announcement of the company's new corporate identity to more strongly represent the company's transformation from a rent a car company to a leader in transportation services through diversifying its offering. The rebranding and redesign are the culmination of the first major brand transformation the company has taken in its over thirty year history. KEY Rent a Car is one of the largest and fastest growing businesses in the car rental industry in Saudi Arabia. Key Rent a Car services are delivered to customers through more than 80 branches in 12 cities and 7 major airports. In order to ensure highest customer satisfaction levels from individuals to corporate, the Rental Division operates a diverse fleet of modern and reliable vehicles ranging from economy cars, medium and large sedans, luxury vehicles and SUVs/ family cars with competitive and affordable packages based on daily, weekly and monthly rental rates. The celebration was mainly to accentuate all the changes happening within the company mainly, in strategies, services, future plans and Saudization. Focusing on Saudization and future recruiting programs for local talents in conjunction with Ministry of Labor plans, Key Rent a Car will announce many programs and memorandum of understanding (MOU) within the coming months. Key Rent a Car implemented many management styles to drive change and growth ranging from driving IT solutions, promoting productivity in the workforce based on performance management, diversification of products and services and Saudization “For more than 30 years, KEY has held the belief that real success is achieved through continuous evolution in customer satisfaction paired with world-class service,” said Ehab Saeed, Chief Executive Officer Key Rent a Car. “Today, as a direct result of your support, we have grown to become one of the largest car rental companies in Saudi Arabia. We now have branches stretching all across our beloved country, making it possible to ensure that our services are readily available to our customers. We look forward to serving you, wherever your destination may be,” Saeed noted. Car rental value in Saudi Arabia increased by 4 percent in 2011 benefiting from all sorts of travel in the Kingdom. Most recent reports have indicated that car rental market is anticipated to grow further over the forecast period with constant value increasing at a compound annual growth rate of 4 percent to total SR2.5 billion by 2016. — SG
