The Ministry of Municipalities and Housing has updated regulations for permanent and temporary billboards and advertising in the cities across the Kingdom. This is part of the ministry's ongoing efforts to develop the urban landscape and enhance the visual appeal of the urban environment, achieving a balance between urban beauty and advertising activity. The ministry stated that the new regulations set precise standards that take into account the local architectural character of each region and are consistent with design guidelines or the approved urban code. This contributes to regulating the use of billboards on roads, buildings, and public facilities, taking into account safety and general appearance, and opens the way for creative advertising content. The updated requirements emphasize the importance of removing signs immediately upon the expiration of the license or upon cancellation of the activity, and restoring the site to its previous condition. This is to preserve the visual landscape, enhance adherence to urban identity, and prevent practices that may negatively impact the aesthetics and functionality of cities. The ministry explained that these requirements are framed as part of its efforts to reduce visual distortion, instill a culture of compliance, and achieve an integrated urban environment that supports the aspirations of residents and respects the rights of pedestrians, drivers, and users alike. It also supports private sector investment, in line with the goals of Saudi Vision 2030 to build integrated, modern cities. The ministry called on advertisers, business owners, and interested parties to review the details of the requirements on the ministry's website or through the Balady platform.
