RIYADH — Coinciding with World Breastfeeding Week (August 1–7), the Saudi Food and Drug Authority (SFDA) has launched an awareness campaign highlighting the vital role of breastfeeding in promoting both maternal and child health. The SFDA underscored that breast milk is the optimal source of nutrition for infants during the first months of life. It is easily digestible, tailored to a baby's stomach size, and rich in antibodies that help strengthen the immune system. Breastfeeding also reduces the risk of common childhood conditions such as allergies, asthma, diabetes, and anemia, while supporting healthy brain and physical development. Additionally, it has been linked to a lower risk of Sudden Infant Death Syndrome (SIDS). The benefits of breastfeeding extend to mothers as well. According to the SFDA, breastfeeding can reduce the risk of breast and ovarian cancer, as well as osteoporosis. It also supports natural postpartum weight loss and helps the uterus return to its normal size through the release of the hormone oxytocin. To fully realize these benefits, the SFDA encourages best practices such as initiating breastfeeding within the first hour of birth, exclusively breastfeeding for the first six months, feeding on demand rather than by schedule, maintaining a healthy diet, staying hydrated, and seeking medical advice when facing challenges.
