As part of its strategic expansion, ONE Communications and Marketing Group has announced the integration of Hamah, a creative agency specializing in AI-driven marketing campaigns, into its growing ecosystem. This move reinforces the Group's commitment to consolidating its position as a leading provider of advanced communication and marketing solutions. The integration of Hamah reflects ONE's vision of building a comprehensive network of specialized services designed to deliver smart, creative solutions that leverage the power of modern technologies and artificial intelligence. This approach aims to enhance operational efficiency and effectiveness, aligning with rapid market changes and the acceleration of digital transformation. Hamah operates through its dedicated research and development arm, Hi Lab, which focuses on creating innovative solutions and applications that utilize AI to boost business performance and improve customer experiences. Eng. Tariq Almegren, Chief Investment Officer at ONE Communications and Marketing Group, commented: "The addition of Hamah is a strategic asset to the ONE ecosystem. It strengthens our capability to deliver marketing solutions that combine human expertise with cutting-edge technology. We believe the future of marketing lies in intelligence and hyper-personalization, and this step is a confident move toward that vision." This expansion aligns with the objectives of Saudi Arabia's Vision 2030, which emphasizes the adoption of modern technologies to drive business development and enhance competitiveness in key sectors, particularly communications and marketing.
