The Saudi Sports for All Federation (SFA), led by its President Prince Khaled bin Alwaleed bin Talal, participated in the Middle East Sports Investment Forum (MESIF) 2025 held on May 27–28 at Tottenham Hotspur Stadium in London. Sponsored by the Saudi Ministry of Investment with strategic support from the Ministry of Sports, the forum brought together over 300 delegates, including representatives from regional sports ministries, sovereign wealth funds, and private sector entities across the MENA region. Prince Khaled praised the forum organizers and sponsors for creating a platform that brought together key stakeholders from across the GCC and beyond. "MESIF connects the regional sports ecosystem and enables meaningful collaboration across sectors," he noted. SFA Managing Director Shaima Al-Husseini took part in a panel discussion focused on measuring the social impact of sports. She highlighted the Federation's commitment to a data-driven approach, aligning its metrics with the World Health Organization's Global Action Plan and using national surveys, digital engagement, and community input. "Our programs reflect tangible improvements in public participation, gender equity, and long-term behavior change," Al-Husseini said, emphasizing the Federation's role in building sustainable, inclusive sports infrastructure across Saudi Arabia. The forum also explored key issues such as sports finance, stadium infrastructure, innovation and technology in sports, fan engagement, and the growing intersection between tourism and sports development. — SG
