Saudi Arabia's cultural practices related to the Taif rose have been inscribed on UNESCO's Intangible Cultural Heritage list during the 19th session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage. The session, being held in Asunción, Paraguay, from Dec. 2 to Dec. 7, recognizes the deep cultural significance and economic value of the Taif rose to local communities. The Taif region's rose traditions are integral to its cultural identity. Every year, from March onwards, families gather to harvest the fragrant roses in the early morning, carrying them to markets or distillation centers. The resulting rose water and essential oils are widely used in traditional medicine, cosmetics, food, and religious rituals, often serving as cherished gifts. The nomination highlights how these practices unite communities and sustain the region's economy. Saudi Arabia's Heritage Commission played a pivotal role in documenting and presenting the cultural importance of the Taif rose to UNESCO. UNESCO described the tradition as a "living heritage," praising its role in preserving local knowledge, fostering intergenerational learning, and enhancing social cohesion. Nancy Ovelar de Gorostiaga, chair of the 19th session and Ambassador of Paraguay to UNESCO, underscored the importance of recognizing cultural practices worldwide to ensure their continuity for future generations. The committee also inscribed several other traditions from various countries, including the Wosana rainmaking ritual from Botswana, the Guarania musical genre from Paraguay, and equestrian arts from Portugal.
