Known as the birthplace of trends globally, February will see TikTok celebrating all things fashion as it keeps users at the forefront of the world of haute couture. Celebrating fashion week across New York, Paris and Milan, #TikTokFashionWeek will givestyle-savvy, aspiring designers and beauty gurus exclusive behind the scenes content from the shows of cutting edge designers, alongside content from everyone's favourite creators sharing glimpses of their enviable OOTDs. The occasion will also see the legendary Elie Saab share the latest trends and tips of 2022 as part of the exclusive partnership with TikTok during the month. The global fashion icon will be taking viewers behind the scenes to keep up with his runway collection as well as offer a glimpse into his never-seen-before Winter collection. In an ode to years past, the mogul will also be taking to the platform to share his all time favourite creations, alongside an inside tour of his atelier, as he chats through his thoughts on the world of fashion. Users can also get in on the fun with a myriad of hashtags and stickers to show off their stylish creations. #DressTheLook calls on the style savvy to spotlight their unique taste by showcasing different looks based on occasion prompts on their screens, while #2022FashionPicks invites all to share their latest hauls of must have outfits and accessories for 2022. Adding to the glitz and glamour of #TikTokFashionWeek, will be the chance for three users to walk away with valuable prizes, when sharing their fashionable takes on challenges over the month. Bringing the latest runway trends closer to users, TikTok promises an action packed February of fashion, where creators, designers and fashion enthusiasts alike can come together and share major fashion inspiration for the year to follow. — SG
