Chopard along with partner Attar United welcomed Chopard Ambassador Jacky Ickx at the newly opened Chopard boutique in the Kingdom Center in Riyadh. Motorsport enthusiasts had the opportunity to meet and greet one of the greatest drivers in motor-racing history, Chopard Ambassador Jacky Ickx. Jacky Ickx took part in more than 100 Grand prix and earned his first victory at the 1968 French Grand Prix, at the age of 23. He is above all famous for his performances in endurance races, especially in the Le Mans 24-Hour event, a competition that he won 6 times, which is a record unequalled to date. In addition to his many wins on the circuit, Jacky Ickx also finished first in the Paris-Dakar car rally in 1983. In 2022, he returned back to Saudi Arabia for the 3rd consecutive edition of the Dakar Rally that took place across the Saudi Arabian desert from January 1st to 14th. Jacky Ickx's passion for automobiles naturally led him to take an interest in the 1000 Miglia, a race in which he often took part in the company of his friend Karl-Friedrich Scheufele, Chopard Co-President. Thrilled by the experience, Jacky Ickx is one of the most loyal competitors in the 1000 Miglia, of which Chopard has been serving as world sponsor and official timekeeper since 1988. — SG
