Custodian of the Two Holy Mosques Directs KSrelief to Urgently Provide Malaysia with Medical, Preventive Equipment and Supplies to Address COVID-19 Pandemic    Custodian of the Two Holy Mosques Congratulates President of Maldives on Independence Day    Weather Forecast for Sunday    King Salman directs KSrelief to aid Malaysia with coronavirus medical supplies    Arab Parliament Condemns Houthi Militia Launching of Drones towards Saudi Arabia    Mauritania Registers 177 New Cases of Coronavirus    RSNF Commander Patronizes Ceremonial Launching of His Majesty's Ship "Jazan"    First batch of Umrah pilgrims arrives in Grand Mosque after Hajj    King, Crown Prince congratulate Ethiopian PM on re-election    Iraqi PM announces arrest of Sadr city bombers    Iran's ballistic missiles, support for militias must be included in Vienna talks: GCC chief    Lebanon signs fuel deal with Iraq to ease power crisis    'Lack of global solidarity, slow vaccination rate have put Indonesia in COVID-19 glare'    Jordanian Health Ministry: Age to Receive COVID-19 Vaccination Reduced to 12 Years    Philippines evacuates thousands as monsoon rains flood cities, provinces    Heavy rain in India triggers floods, landslides; at least 125 dead    Without Fans, Tokyo Olympics Kicked Off    Let the Games begin! Tokyo 2020 kicks off with manga-inspired opening ceremony    Alireza, Al-Dabbagh carry Saudi flag at Olympics opening ceremony    Sbihi becomes first Muslim to carry British flag at Olympics opening ceremony    Netflix loses 400,000 subscribers in US, Canada, blames COVID-19 for slow growth    Six Polish Olympic swimmers forced to return home after administrative error    Hict to open a privately owned regional headquarter in Riyadh    Pilgrims Perform Dhuhr and Asr Prayers at Arafat Holy Site    Dr. Mohammed Sulaiman Al-Jasser, Saudi Arabia's Pick to Chair IsDB Group for the next five years, unanimously approved by BoG Committee of Procedures    Britney Spears says she won't perform while under father conservatorship    Dubai ruler launches $1 million Arab Coders challenge    UAE lauds Saudi efforts after OPEC agrees to boost oil output    'Titane' wins top prize at Cannes Film Festival    Saudi Press: Fitch affirms Saudi Credit Rating at "A" with a revised outlook to stable from negative    Award-winning Indian photojournalist killed in Afghanistan    Handled Cargo at Saudi Ports Increases during June 2021    Saudi Arabia concludes participation in Cannes Film Festival as region's new filmmaking hub    SDAIA, DARP & STC Launch Pilgrim's Smart Bracelet (NUSK)    Tabuk sculptor spends 8 years in carving entire Holy Qur'an on 30 marble slabs    2 Goals by Diaz Gives Colombia 3rd Place at Copa America    Yusuf Khan is dead, long live Dilip Kumar    Legendary actor Dilip Kumar, 98, passes away, and with him an era    Saudi Cinema Night at Arab World Institute in Paris Kicks Off    KSU Leads Joint International Scientific Project for Early Detection of Breast Cancer    Saudi Arabia to Participate in Cannes Film Festival 2021    Arab Cup U-17 Championship Draw Saudi Arabia, Morocco, Palestine, Kuwait, in the 1st Group    Bollywood star Aamir and wife Kiran separate after 15 years    AWI Hosts Saudi Cinema Nights in Paris    Saudi Uner-20 Football National Team Beats Egyptian Counterpart to Qualify for Arab Youth Cup Championships' Final    Council of Senior Scholars: Muslim Brothers' Group Don't Represent Method of Islam, rather only Follows its Partisan Objectives, Violating our Graceful Religion    Eid Al-Adha Prayer Performed at the Grand Holy Mosque    Pilgrims Perform Dhuhr and Asr Prayers in Arafat Holy Site    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Elaph to launch Financial Times' weekly magazine 'How To Spend It' in Arabic
Published in The Saudi Gazette on 16 - 06 - 2021

Elaph, an Arabic news service based in London, has signed an agreement with the Financial Times (FT) to produce the FT's luxury magazine "How To Spend It" (HTSI) in Arabic.
The move opens the door for the FT's award-winning luxury lifestyle magazine to a new audience across the Middle East and North Africa.
HTSI Arabic will be distributed in Saudi Arabia, Bahrain, Egypt, Kuwait, Morocco, Qatar and the United Arab Emirates. It will also be available in an online edition.
Under the editorship of Jo Ellison, HTSI features stories about the most exclusive and unique fashion, travel, interior design, food and other experiences imaginable. The weekly magazine is renowned for its compelling visual aesthetics.
London-based Elaph Media Publications intends to launch HTSI's Arabic edition in September 2021. The Arabic edition will contain HTS's original content translated from English and will also feature exclusive content from Elaph's extensive network of Middle Eastern journalists.
Financial Times CEO John Ridding said: "As a global brand with global reach, we are always excited to bring the FT's quality journalism to new regions. This association with Elaph allows us to bring one of our flagship publications to a very substantial audience."
Jo Ellison, Editor of HTSI, said: "This launch aligns with the FT's wider strategy of growing its brand reach through enhanced reader engagement. The Arabic-speaking world represents an important readership for the magazine and the combination of the FT's HTSI editorial with original content from Elaph represents a bespoke offering for those readers who seek out unique lifestyle features and themes."
Elaph founder and editor-in-chief Othman Al-Omeir said: "Elaph's role in producing original content for the HTSI Arabic publication, both digitally and in print, will focus on stories that celebrate the best of Arabic culture, talent, fashion and lifestyle. We will combine our local knowledge with quality editorial to complement the strength of content being produced by the FT's HTSI."
Nicholas Claxton, COO of Elaph and Director of Elaph Media Publications, said: "This is a game-changing proposition both editorially and commercially, particularly now as the Middle East has one of the fastest growth rates in ultra high-net-worth people and digital presence."
"Our investment into How To Spend It Arabic reflects Elaph's commitment to a region where emerging luxury and lifestyle markets are really taking off and where we can uphold the values and appeal of the HTSI brand." — SG


Clic here to read the story from its source.