[caption id="attachment_77086" align="alignleft" width="179"] Al Tayer Group now puts convenience in the palm of your hand[/caption]AMBER, the Middle East's most exclusive rewards program by Al Tayer Group, now puts convenience in the palm of your hand with the launch of the Amber mobile application in the UAE, Qatar, Kuwait, Bahrain and Saudi Arabia. The mobile application introduces many benefits to customers, who can now enroll into the program from anywhere, at their convenience, and view the latest offers across the Al Tayer Group portfolio of brands. Eliminating the need to carry a plastic card, members can begin to shop, earn and redeem points with the use of their digital card. The application will also feature daily updates on the best in Fashion, Beauty, Lifestyle, Hospitality, Motors and Travel across Al Tayer Group. All masterfully curated by expert editors from local and global sources, the aim is to offer exclusive, original and aspirational content that serves as a source of inspiration to its readers. With a wealth of information at their fingertips, the app provides a trusted environment for its customers, delivered through great design. "Amber was built on a firm foundation of creating rewarding personalized experiences for our customers. Through the program's evolution, we have always sought ways to enhance customer experience, convenience and choice. With the new mobile application, we aim to enhance each of these while bringing Amber's amazing world of benefits to the pockets of Amber Program Members across the GCC," said Alessandro Cicchetti, Chief Marketing Officer, Al Tayer Group. The Amber application is available in English and Arabic. and can be downloaded via the Play store on android phones and the App Store on iPhone devices. The Amber recognition program, launched in 2008, operates across department stores, luxury fashion, fine jewelry and luxury home, lifestyle, beauty, hospitality and automotive brands carried by Al Tayer Group.
