REDTAG, the region's favorite homegrown value fashion and homeware brand, has created the region's largest character-wear collection, to bring this global trend to the Middle East fashion market. These REDTAG collections are inspired by the costumes of iconic superheroes, incorporating their licensed images in everyday fashion. No longer the exclusive prerogative of kids, fashion that incorporates the images of comic and fantasy characters now transcends age barriers, and caters to the entire family, across generations — from infants, kids, tweens, and teens, to adults of all ages. The REDTAG character-wear line of clothing includes t-shirts, hoodies, dresses, trousers, loungewear, and even sleepwear. Character-wear has had universal appeal over the last few years. REDTAG's foray into such licensed apparel is a testament to its promise to deliver exceptional value, and to lead the way in retail innovation. "We're excited about having the largest character-wear collection in the Middle East," said Jitinder Advani, head of fashion at REDTAG. "There's a playfulness, sense of adventure, and creativity that is inherent to these collections, which reflects REDTAG's unique and expressive take on fashion". While superheroes have taken center stage in recent years, the allure of mainstays like Tweetie, Donald Duck, and Bugs Bunny has endured across decades. "The iconic classics like Mickey and Donald have been part of our collective imagination for almost a century. They rekindle happy and carefree memories. There's an element of reliving a bit of your younger days, while looking absolutely on-trend," added Jitinder. Along with classics like Mickey Mouse, Bugs Bunny, and the numerous beloved superheroes across the Marvel, DC, Star Wars, and other big name franchises, fans can also choose from graphic prints of many of the new generation heroes and sheroes, gaining a growing fan following. Ladies can choose from fashion in hues of violet, warm yellows, and pastel blues, reminiscent of some of Disney's most famous female characters. While gentlemen can indulge in versatile and practical tees and sweatpants, with eye-catching prints of iconic fantasy heroes. Kids are in for a treat, with an exclusive lineup featuring the beloved characters that fire their imagination, and add a touch of magic to their world — including Daisy Duck, Spiderman, and Captain America. REDTAG's character-wear collections bring together experiential retail and merchandising, allowing fans to indulge in captivating illustrations, and immerse themselves in the nostalgia and magic of Disney, Marvel, Star Wars, Pixar, and more; across REDTAG's omnichannel retail platforms. "With REDTAG's licensed character-wear collections, shoppers get access to a lineup of apparel and accessories that combine unique user experiences, a fun-loving aesthetic, and high-quality merchandise. Our products help fans and families live the magic, wherever and whenever they want," Jitinder said. — SG
