Najm for Insurance Services has launched the first phase of its paperless accident service, which reflects its dedication to adopt, enhance, and empower automation throughout its offerings and facilitate customer experiences. The new offering supports Vision 2030's targets aspiring to accomplish digital transformation across all of Saudi Arabia's sectors. It also aims to present outstanding customer service by utilizing digital technologies and innovative methods to offer effective accident damage assessment services. The new service also strengthens cooperation efforts with relevant entities through providing detailed and instant accident information without the need for routine procedures. Moreover, the new service relies on sending traffic accident reports (maintenance, assessment, and review) in PDF format to all parties involved via SMS, where they can be reviewed to request further services and claims from entities such as damage assessment, the General Department of Traffic, insurance companies, or Najm itself. Commenting on this progressive step, Najm CEO Dr. Mohammed Al Sulaiman stated: "This service highlights Najm's commitment towards sustainability and environmental conservation, and further augments its strategy seeking to enhance and develop services and customer experiences by employing digital technologies as directed by Saudi Vision 2030. "Among the service's most prominent benefits is avoiding loss of information which can be an issue with paper format, as SMS messages enable customers to save their documents digitally while reducing paper consumption and CO2 emissions." Notably, Najm had recently migrated all its services to its website and activated its mobile application in continuation of its digitalization strategy for 2020. Najm's digital services have recorded a high level of engagement with over 85 million digital records annually. Najm continues to pursue digitalization for all its offerings, and has achieved 95% of digitalization, most notably across its emergency and primary insurance services. — SG
