Najm for Insurance Services launched its new identity during the Traffic Safety Conference, in the presence of Maj. Gen. Mohammed Al-Bassami, director general of the Traffic Directorate; Abdullah Al-Tuwaijri, director general of insurance supervision at the Saudi Arabian Monetary Authority, Hesham Al Sharif, chairman of Najm, and Dr. Mohammed Al-Sulaiman, CEO of Najm, in addition to several senior local and global insurance representatives and specialists. Najm's new identity reflects its strategy that aims at enhancing the automation of its services and facilitate customers' access to them, in addition to achieving the integration of these services which fosters transparency in the company's operations and vision. The identity also affirms the commitment and social responsibility towards increasing and promoting traffic safety awareness across the Kingdom. Dr. Mohammed Al-Sulaiman, CEO of Najm, said the company's new identity comes in line with the targets outlined in the National Transformation Program 2020 that aim at enhancing digital services throughout various sectors, which in turn supports the realization of Vision 2030 objectives, a vision that aims at empowering the national economy and raising the efficiency of production sectors and national companies via an advanced digital system. Al-Sulaiman added: "We have launched a new identity that reflects our strategy and future objectives driven by our approach to constantly developing our services and keeping up with the latest updates in insurance services. This further enhances Najm's positioning as a leading vehicle insurance company in the Kingdom and the region." Ms. Maha Al-Shunaifi, director of corporate communications and marketing at Najm, said «The new identity followed a balancing approach to offer the best and most efficient services to customers through automation that saves time and money, and further strengthens its awareness role by keeping abreast of the best means to promote a culture of safe driving.» She added: "Our achievements formed a solid foundation for our new corporate identity. We have utilized information systems and modern technologies that enabled surveyors to reach accident sites at record speeds. We have also facilitated e-transactions for insurance companies through an online portal that provides most services related to Insurance policyholders."
