As the world continues to escalate its response to the rising impact of the COVID-19 pandemic, Landmark Arabia's home-grown brands have joined hands with Et'aam, the Saudi food bank, to support the most vulnerable segments in Saudi Arabia that have been adversely affected. Landmark Arabia's brands including Centrepoint, Splash, Babyshop, Shoemart, Lifestyle, Max, Home Centre, and Home Box are contributing a portion of their online proceeds during the first 14 days of the Holy Month of Ramadan, ensuring free food supplies reach the most vulnerable communities in need. Furthermore, customers making purchases in-store can add SR5, SR10, SR 20 or SR50 to their receipts and contribute the specified amount to the Et'aam food bank. As a home-grown retailer catering to millions in the region, Landmark Arabia has been led by its mission to add value and support the well-being of the communities it serves. Through the initiative, the company aims to support the affected families in Saudi Arabia that require critical resources during this unprecedented time. Speaking on the initiative, Nisha Jagtiani, group director, Landmark Group, said: "Food security is the single most significant requirement for societies everywhere — particularly during a pandemic. This was our key reason to partner with Saudi Arabia's largest food bank "Et'aam" to support their noble cause during the Holy Month of Ramadan. "We have been in this region for several years now and have a deep commitment to our communities and the societies we live in. Now more than ever, we need to collectively leverage our capabilities in support of our communities to make a meaningful impact. "Our partnership with Et'aam is one of the ways in which we are supporting the lives of the people most in need. We are grateful that, we are able to play our part and provide essential relief to people across Kingdom and will continue to do all that we can to protect them." For his part, Faisal Al Shoushan, CEO of Et'aam, said: "We thank Landmark Arabia for partnering with us in bringing this worthwhile initiative to fruition. In line with our guiding philosophy to look for unique and different ways to positively impact the society we live in, Et'aam is proud to join hands with one of leading retailers in the region that shares our values and vision and has contributed immensely to advancing the Saudi economy. We believe our synergies can create a sustainable social alliance that will provide sustenance to those most severely impacted by the ongoing COVID-19 pandemic." — SG
