High-performance and improved mobility requires better public transportation, reduced congestion and traffic-related accidents, and increased accessibility in citiesk. The entry of the sustainability concept into the picture has even made it more imperative to introduce innovations to not only create value and further enhance people's lives but also realize long-term socio-economic and environmental benefits to be enjoyed by everyone. Sustainable mobility is a powerful force behind building a world where poverty and inequality are reduced and better health and education are achieved, while at the same time protecting the planet from further degradation. In this regard, the tire and rubber industry plays a major role in initiating innovation and building an infrastructure that supports sustainable mobility. According to Stefano Sanchini, regional MD at Bridgestone MEA, one way to deliver a safer and smarter transportation experience that gives due consideration to social and environmental factors is to learn how to use resources more efficiently. This mission should be clear, he says, from the get-go for the stakeholders to effectively contribute to the global efforts of establishing a sustainable society for all. Take for instance at Bridgestone, the world's largest tire and rubber company, Sanchini says promoting the efficient use of resources also means adhering to transparency; compliance; quality, cost, delivery (QCD) and innovation; and sustainable procurement practices. This is on top of embarking on environmental education and research to contribute to biodiversity through habitat enhancement; implementing operational improvements and product design to promote natural resource conservation; and continuously lowering its carbon footprint. Furthermore, Bridgestone's work and strategy have long been geared towards the three elements of ‘Mobility,' ‘People,' and ‘Environment' — with emphasis on key societal trends and issues — to help build a healthy future for people and the planet. Apart from efficient resource consumption, Sanchini also notes that forming collaborative efforts can help drive genuine sustainable mobility. In the case of tire manufacturers and other stakeholders, many have joined hands to transform the natural rubber supply chain for the better. It also helps that they are consistently working with their customers, partners, and communities they serve to accomplish their common goals and objectives. Advanced technologies and solutions are at the heart of accelerating sustainable mobility as well. These modern solutions allow for smoother and more seamless movement of people and goods as well as ensure safer transportation for all. As the next step in the industry's commitment to sustainability, a number of players, including Bridgestone, have adopted the United Nations' Sustainable Development Goals (SDGs) as part of their initiatives. This move has pushed companies to review and adjust their policies, operations, and sustainability metrics as well as leverage their strengths and capabilities to help address environmental sustainability concerns. By working together, stakeholders in the tire and rubber industry are well-positioned to help effect change. Collaborations can fast-track the transition to a sustainable world, with industry players proposing and implementing high-impact business solutions capable of meeting even the most challenging sustainability issues in the world. — SG
