LuLu, the largest hypermarket chains the Middle East, launched the bi-annual Indian-themed festival "India Utsav" across its stores in the KSA, coinciding with the Indian Republic Day. The week-long promotion highlights food products, offers and cultural shows until January 28. The festival was inaugurated by Dr. Ausuf Sayeed, Indian Ambassador to the KSA, in the presence of Shehim Mohammed, Director, LuLu Saudi Hypermarkets, and other top officials at LuLu Hypermarket Riyadh Avenue Mall, Riyadh. The promotion features over 3,900 products in different categories, which are flown in straight from India — from fruits and vegetables to meat, packaged food products, kitchen essentials, and traditional wear like sarees and churidars. A wide range of hot food dishes is also being freshly prepared daily. Authentic Indian cuisine from LuLu's delicious biryanis to mouth-watering curries, popular street foods, traditional sweets, and many more delicacies are also available at the most affordable prices. LuLu, which has its own food processing plants and sourcing offices in India, has exerted massive efforts to introduce a new range of products, featuring organic, low-fat, gluten-free and many more healthier food options in store that are in demand now with the health-conscious customer base. Speaking on the occasion, Shehim Mohammed said: "Every year, we organize special events to showcase the beauty and diversity of Indian culture through a festival like ‘India Utsav'. This is our humble tribute to the glorious tradition, food and offerings of India, which are well-renowned to the diverse population of this country. We are glad that this initiative binds together all nationalities for a common interest." With 185 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the KSA when it comes to a broader selection of international products. — SG
