Bidfood KSA (Al Diyafah), the KSA's leading multi-channel foodservice distributor, is a star attraction at this year's Saudi HORECA, the Kingdom's biggest hospitality and foodservice event, commencing today (Nov. 26) at Riyadh International Convention and Exhibition Center. The three-day event will see Bidfood KSA, formerly known as Al Diyafah, showcasing an extensive range of food and beverage products, a series of live cooking performances and coffee master classes across its 180 sqm space in Hall 1, while providing industry professionals and investors with a solid platform to seek new business and partnership opportunities in the region. Sleyman Ibrahim, General Manager, Bidfood KSA, said: "We are delighted to return at Saudi HORECA, the region's most prestigious professional business platform for the food, beverage and hospitality sectors. Given the rate at which local population and consumer spending is growing along with rising tourists arrival in the Kingdom, we see there is a huge demand for premium quality F&B products of international repute. We are here to cater to the needs and taste of young and aspirational Saudi population with our premium products and outstanding distribution service solutions. Driven by a solid growth strategy for the company and the industry, we look forward to using this platform to further strengthen our longstanding partnerships with business partners and customers by showcasing our expertise and strong distribution network." This is an exciting time for Saudi Arabia's food and beverage industry as the Kingdom's food consumption is projected to reach 39 million MT in 2023, recording an annual average rate of 3.2% since 2018, according to GCC Food Industry Report 2019 by Alpen Capital. With a variety of premium quality food and beverage brands on display at Bidfood KSA's stand, trade visitors will be spoilt for choices; alongside a unique opportunity for business partners and associates to network with customers as the company invites 18 international suppliers from 11 different international brands to attend the show. A dedicated beverage area features three different bars bringing an array of premium quality products from international companies including as illy, Monin, S. Pellegrino, Acqua Panna and Haagen-Dazs for the trade visitors. Top international brands such as Sweet Street, CSM, Baker & Baker, Bridor and Hero Jams will be present at the Desserts & Bakeries section to satisfy visitors' sweet tooth. In the Food Arena, visitors have brands like Chef Excellence (Belgian French fries), Green Giant (frozen vegetables from General Mills), Schreiber (Slice on Slice Cheese) and Barilla Pasta to whet their taste buds. A range of premium quality meat from Australian brands Rangers Valley and Stanbroke is also on display alongside Bidfood KSA's private labels of frying oil, mayonnaise, supplemented by whole peeled tomatoes from Chefmate and potato buns from Martin's Rolls. The visitors are assured of some exciting time as they get to witness some scintillating live performances including Cold Brew master class on "Global Coffee Trends" to be conducted by Attila Molnar, a four-time Barista Champion of Hungry and World Barista Championship Finalist, who is also a Monin Brand Development & Coffee Innovation Manager for EMEIA region. The live cooking sessions will entice meat lovers with a premium range of Australian and Wagyu meat. For health-conscious visitors, Flavoil will conduct yield tasting to showcase the sustainability of the high oleic oil. — SG
