LuLu, the largest hypermarket chain in the region, launched its annual Filipino Food Festival "Pinoy Fiesta 2019", 7 Days of Fun and Food. The week-long fest from Oct. 20 to 26 offers a wide variety of food products imported from the Philippines. The launch event was inaugurated by Adnan V. Alonto, the Ambassador of the Republic of the Philippines to Saudi Arabia, at LuLu Hypermarket, Riyadh Avenue Mall, Murabba in the presence of LuLu officials. The festival highlights the culinary heritage and food and health hygiene in the Philippines. Moreover, the promotion features the best-quality agriculture produce and Filipino food products from local communities. Speaking on the occasion, Shehim Mohammed, Director of LuLu Hypermarket Saudi Arabia, said: "We have always been dedicated to bringing high-quality products from the Philippines. This festival is one such proof that the Filipino community loves the authentic flavors and delicious food selection that LuLu offers. We are thankful to the massive efforts of our own food sourcing office in the Philippines, located at Calamba, Laguna, which served a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year." Exclusive price-buster offers are made available on a wide variety of imported products with the brands including Mama Sita's, Del Monte, Jack N Jill, Lemon Square Ligo, CDO, Lucky Me, Datu Puti, UFC, and Century. Dealing with agriculture produce from the Philippines, large lots of langsat, calamansi, chayote, curly parsley, white onion, garlic, Philippine mango, bean sprout, saba, guyabano, jicamas, mangosteen, dragon fruit, pomelo, durian, papaya, camote, rambutan, pineapple, banana, avocado, and sweet corn will be available throughout the promo campaign. Product ranges like milk fish and dried fish are also available during the promotion. Authentic Philippine flavors will be prepared by LuLu's chefs, who will be preparing a wide variety of dishes, such as kare kare, adobo, pinakbet, sinigang, kaldereta, pancit, and binagoongan. On the other hand, a huge selection of sweets like pichi-pichi, puto pao, sapin-sapin, maja blanca, buko pie, cassava cakes, ginataang kamote, and buchi are presented in a traditional way and available in attractive prices. Lulu Hypermarket is immensely popular for the unique shopping experience it provides in each and every store. The multi-faceted business conglomerate, which is heralded as the fastest growing retail chain in the world and well-known for its customer-friendly approach and value-added offers, bears the stamp of variety, modernity, quality, and friendliness. — SG
