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LuLu Hypermarket launches Philippine Food Festival 2015
Published in The Saudi Gazette on 01 - 10 - 2015

LULU Saudi Hypermarket, the regional retail major, launches a special 10-day ‘Filipino Fun & Food Festival 2015, starting on Oct. 1, 2015 in cooperation with the Philippine Embassy in Saudi Arabia.
Ezzeddin H. Tago, Ambassador of the Republic of the Philippines and Dayang Dayang Sitti Kaushar G. Jaafar, Labor Attaché, Eastern Region will be the chief guests in Riyadh and Al-Khobar, respectively to inaugurate the Filipino Fun & Food Festival in the presence of LuLu regional managements in Riyadh and Al-Khobar and a large gathering of patrons, well-wishers and senior company officials.
The inauguration will be held at 11:00 a.m. at LuLu, Murabba, Riyadh outlet. During the inauguration, the chief guests will be welcomed in the Philippine traditional way and the hypermarkets will be specially decorated for the occasion.
The festival, which showcases some of the finest goods and food items from the Philippines, including groceries and frozen foods, also offers freshly prepared traditional Philippine cuisines at the hot food counters. The Filipino festival provides shoppers with an opportunity to acquaint themselves with Philippine products and to experience the multiple ethnicity and cultural diversity of more than 7,000 islands that together make up the Philippine archipelago.
Authentic flavors from the Philippines will be prepared by our chef, who will be preparing a wide variety of different authentic Filipino dishes such as Kare Kare, Adobo, Pinakbet, Bulalo, Sinigang, Kaldereta and variety of sweets like Pitchy Pitchy, Puto Pao, Buko Pie, Cassava Cakes, Sapin-Sapin and Ginatang Mais presented in a traditional way. The highlight of this festival will be the live cooking demonstration by Mama Sita, the leading Filipino brand, in all LuLu outlets across the Kingdom.
Product ranges like Filipino Bananas and pineapples, milkfish, dried fish and many more area widely available in our hypermarkets. Practically all kind of Filipino products will be available on attractive prices under the roof of LuLu.
As part of this event, LuLu will conduct raffle draw “Win 20 Air Tickets to Philippines” for its customers and the free tickets will be handed over to lucky winners of the draw. The raffle draw will be conducted at the end of the Filipino festival. A quiz competition for kids will be conducted at Filipino schools in Riyadh and the winners will get gift items.
The ongoing Philippines festival is part of LuLu Hypermarket's initiative to continuously bring the best of the world to their customers, by providing the right products in the right place at the right time. Catering to more than 750,000 customers every day, and with 118 outlets spread across the region, the LuLu Group has grown to become the shopping center of choice among discerning customers looking for quality retailing. — SG


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