established household & personal care brand from the USA trusted by consumers for 170 years, launched in 2019 its versatile baking soda product in Panda Stores across Saudi Arabia. Mainstream media as well as renowned bloggers and other socialites were present during the unveiling ceremony at the Hyper Panda Supermarket at Roshan Mall, Jeddah to witness and learn about over 100 multiple uses of Arm & Hammer baking soda. As a product that is gentle yet powerful, baking soda has more than 100 uses from cleaning and deodorizing, whether in the kitchen, bathroom, garage, outdoor pool area, to personal care uses such as whitening teeth and skin exfoliation. "Originating from the USA and trusted by households for 170 years, we are enthusiastic about bringing such a powerful product to the Saudi consumer. As consumers seek to minimize the amount of chemicals used that may be harmful to family members, Arm & Hammer Baking Soda is safe (when used as directed), versatile and effective to use for a wide range of purposes around the house, and we are positive that it will be received well by customers and change the way that they perform their daily activities," said Ahmed El Heiny, Business Unit Director, Areen Middle East, local distributor for Church & Dwight Middle East. Known in almost every US household for its diverse and numerous applications, it earned the global trust of consumers. Arm & Hammer baking soda products provide a versatile, affordable, family-friendly solution for busy households. Arm & Hammer baking soda is undeniably an all-round solution for many hygienic concerns, is the common observation of all who attended the launch event at Roshan Mall. "After trying it today, this will probably be the only baking soda product I will buy. The quality is consistent; the sheer number of things this can be used for is impressive," a consumer proudly admits. Honestly, Arm & Hammer baking soda is an "all natural do-it-all solution for hundreds of home & personal care uses," other journalists confessed. For more information and full range of Arm & Hammer products, visit www.armandhammerarabia.com or follow Arm & Hammer at armandhammerarabia on Facebook and Instagram. – SG
