Fawaz Al Hokair Group announced Tuesday the addition of two new Gap stores to its fleet of stores in Saudi Arabia. The first store opened in Kingdom Mall in late February and will be followed by the opening in Jeddah's Salaam Mall in April. The new store at Kingdom Mall in Riyadh will be an incredible representation of the best of the Gap brand. The Gap stores will offer the Gap, GapKids, and babyGap collections. Both stores will open with the Spring 2013 collection. This spring, Gap reimagines its 1969 denim offerings in a luminous spectrum of colors, including new indigo washes and prints. Featuring updated refined fits, new lengths and a broad range of colors – from hot coral to icy mint – in solids, patterns and prints. Both men and women alike can infuse color into their spring wardrobes. Gap's Spring global marketing campaign, Denim Evolved, introduces the new 1969 Skimmer Jean for women and the new 1969 Slim Canvas Jean for men. “This is another momentous occasion for us at Gap. From when we entered the market, it was clear that the Saudi customer is a discerning shopper, who has a very individual and fashion forward sense of style. With this at the forefront at our minds, we are opening our new stores in Kingdom mall and Al Salaam Malls, making the best of what Gap offers available to our Saudi customers,” said Mohammed Subedar, General Manager of the Gap & Banana Republic in the Kingdom. In 2007 Fawaz Al Hokair entered into a franchise agreement with Gap Inc. The first market under this agreement was Saudi Arabia with the first stores opening in late 2007, followed by an expansion of the agreement to manage the Gap and Banana Republic brands across six additional markets. – SG
