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Alissa launches largest Isuzu showroom in the Middle East
Published in The Saudi Gazette on 02 - 03 - 2013

Alissa Universal Motors, the authorized dealer for Isuzu Motors in the central region, strengthens its long-standing leadership by offering the Saudi market the 2013 Isuzu D-MAX, the latest newborn truck in the family of Isuzu series. This newest model updates the full range of Isuzu trucks offered by Alissa, which includes the popular Isuzu D-MAX pickup truck, Isuzu N-Series light duty trucks, Isuzu F-Series medium-duty trucks, and Isuzu CY-Series heavy-duty trucks.
The launch of the 2013 Isuzu D-MAX coincided with Alissa Universal Motors announcement of the opening of the largest Isuzu showroom in the Middle East. Strategically located in Riyadh and spread over an area of 3000 sq., the new showroom will serve as the headquarter of Alissa Universal Motor the authorized dealer of Isuzu vehicles in the Central Region, the new facility includes the main showroom for Isuzu trucks as well as an outlet for selling spare parts. Devoted Isuzu customers in Riyadh have already been warmly welcomed and served according to the highest international standards.
The new Isuzu truck (FSR) that manufactured in Isuzu Motors factory in Saudi Arabia will reserve its place in our new showroom ready to be sold, along with extensive marketing campaigns to promote the Saudi auto manufacturing industry with the objective of gaining the long-term trust of companies and individuals in Saudi Arabia.
The 2013 Isuzu D-MAX is characterized by its enhanced specifications compared to previous models, making it even more practical, convenient and economical. The new features include five-speed automatic acceleration with sequential change that enhances the ease of operating the vehicle, making driving performance is better than previous models; in four-wheel-drive models, the remote control has been converted to an easily used disk; air resistance modules have been reduced, which means more fuel consumption, increase in performance, and reduce the engine noise inside the cabin; better ability and strength for off-road and highlands driving; a new structure with a whole new suspension system and longer rear plates to enhance the comfort and safety of passengers and maintain vehicle stability in extreme load conditions. – SG


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