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Rising demand for trucks in Kingdom shows robust growth
Published in The Saudi Gazette on 01 - 01 - 2011

From left: Khaled Bakhashab, General Manager, Bakhashab Brothers Holding Co.; Hisham Khalid Bakhashab, President, Bakhashab Brothers Holding Co., Khalefa Faisal Al Saeed, one of the winners in Eastern Region; Tadao Matsumuto, Senior Vice President, Isuzu Motors Middle East FZE, along with other officials pose for a group photo. AL-KHOBAR: Bakhashab Brothers Holding Company, the authorized dealer of Isuzu vehicles in Saudi Arabia, hosted Tuesday the third in a series of draws in which recent buyers of Isuzu trucks are eligible to win a Citroen C3 each. More than SR1 million worth of cars wil be given away in the promo that ends in February 2011.
Hisham Khalid Bakhashab, President, Bakhashab Brothers Holding, said in spite of “tough times around the world, especially for the automotive business, Isuzu vehicles have continued to perform very well in Saudi Arabia.”
The company had maintained its dominant position as the leading trucks in Saudi Arabia, he added. “In fact, our market share in the Light Duty Truck segment is almost 70 percent, and we also exceeded our sales in 2010 by 40 percent compared to the same period in 2009. This shows that Isuzu N-series trucks are the most reliable, hard-working, value-providing trucks for Saudi companies, private businessmen and individual truck drivers of all ages and professions. Also, our excellent after-sales service and spare parts availability in all our dealer network assure full satisfaction in Isuzu performance anywhere, anytime, any conditions,” he further said.


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