The GCC is expected to invest close to $100 billion to increase its power generation capacity within the next 10 years, as studies reveal that the six countries that comprise the GCC member states need at least 100,000 megawatts to support the power requirements of their rapidly growing economies. With aims to leverage the booming power market, Tripp Lite, a world leading manufacturer of power protection and connectivity equipment, has announced plans to expand its current portfolio of power protection and continuity products, whilst intensifying its product development initiatives as part of its efforts to address the growing demands of regional markets. The GCC region has emerged as among the top 10 biggest electricity consumers in the world, thereby prompting governments across the region to undertake massive efforts to enhance power generation capacity and reduce production costs. This includes a GCC-wide power grid project to be commissioned by 2010, which will link the six GCC states through an integrated electricity network, and a collaboration between Kuwait, Bahrain and Oman, who are expected to spend a combined $6 billion to head off anticipated power demands. Recognizing the tremendous potential in leveraging this market, Tripp Lite is aiming to offer more robust power protection and continuity equipment to support government initiatives. “The GCC is leading the way in the development of power production facilities, which is focused on supplying the growing power requirement at a more economical cost,” said Vipin Sharma, VP of EEMEA & India sales, Tripp Lite. “With government bodies focusing on ensuring that there is adequate power supply to sustain development, we have identified the outstanding prospect in aiding their initiatives by providing highly secure power protection equipment, which not only facilitates continuous electricity supply but enables power conservation as well. In line with this, we will be rolling out a specific plan, which will involve new product launches and further investments into our product development to fully maximize the potential of the GCC market. In addition to their collaborative efforts, each of the six nations within the GCC is undertaking individual projects in terms of power facilities improvement, with Qatar having already spent $1 billion to upgrade part of its network supply system. Saudi Arabia is also planning to triple its generating capacity from 20,000 MW to 60,000 MW over the next 15 years, while Kuwait has outlined a strategic plan to address its power consumption, which is growing by 20 per cent per year. In addition, the UAE Government has also announced that it plans to increase its power generating capacity by 60 percent within the next three years. Backed by its extensive regional experience and involvement with large-scale projects within each of these countries, Tripp Lite is looking forward to supporting these initiatives with its state-of-the-art power protection and continuity solutions. “With the increasing requirement for greater power generation to support the demands of rapidly growing economies, governments across the GCC are investing more significantly and earmarking considerable amounts of their annual budgets for power production plans. With regional power generation expected to record an increase of 29.7 percent between 2007 and 2011, our aim is to continue to provide robust power protection solutions and undertaking further strides, which will assist in resolving these issues,” concluded Sharma. Focused on providing quality power protection and connectivity solutions matched with customer service and uncompromising loyalty to its channel partners, Tripp Lite offers localized assistance to its customers in the GCC with service centers and over 15 in-country distributors spread across the region. Providing onsite support warranties for mission critical businesses through its authorized partners, Tripp Lite also maintains stringent manufacturing processes and high quality products have enabled the company to achieve ISO 9001 and SASO and Bureau Veritas certifications. The company's latest project launch includes a new bundle of new modular 3-phase UPS systems in the region. __
