Waleed Aljomaih (left), COO of Aljomaih Automotive Company, and David Matta (right), Premium Brands Director at Al Jomaih, present an award to Imad Al Zein, CEO of Auto World, for being the first ATS fleet buyer in Saudi Arabia. JEDDAH – Aljomaih Automotive Company (AAC), the largest GM dealer in the Middle East, and one of the largest in the world, recently launched the all-new 2013 Cadillac ATS in Saudi Arabia, making its mark in the world's best compact luxury cars. The 2013 Cadillac ATS is equipped with CUE (Cadillac User Experience) – a top level infotainment unit that combines an 8.0-inch, haptic-feedback touchscreen with a voice-command system that is said to be adept in its comprehension of words and syntax. There is also a reconfigurable 5.7-inch display in the main instrument cluster and optional full-color head-up display. On this occasion, Sheikh Waleed Aljomaih, COO of Aljomaih, said the superb performance of the 2013 Cadillac ATS in the grueling tests conducted in Germany's famed Nürburgring course, along with additional roads, race tracks and laboratories around the globe, attests to the superiority of the car in its class, and naming it as “North American Car of the Year” is not a surprise at all for the “2013 Cadillac ATS truly deserves it. ATS is the result of incredible commitment and focus. That's the only method for creating a great performing luxury car.” He added: “The 2013 ATS is without a doubt Cadillac's best entry into the very competitive luxury performance car segment.” Built to compete directly against the Audi A4, the BMW 3-series and Mercedes C-class, the 2013 Cadillac ATS reflects a new expression of Cadillac's art & science execution philosophy, centered on a foundation of driving dynamics and mass efficiency. It is the most agile and lightweight Cadillac, with one of the lowest curb weights in the segment – less than 3,400 pounds (1,542 kg). All-wheel drive is available. David Matta, Premium Brands Director at Al Jomaih, validating the superiority of 2013 ATS against competitor brands, said “Cadillac truly has a car that doesn't give an inch to any of its rivals.” With the resulting driving comfort coupled with luxury the 2013 ATS offers, “it's fair to say that measured by ‘light, nimble, fun' and balance and inherent goodness, the ATS dominates other brands in its category,” Matta added, suggesting a good response from Saudi well-meaning customers who have the propensity for superior cars. “In an era when so many car shoppers are rethinking what size car they need, the newest member of the Cadillac lineup is definitely a head turner,” he noted. The ATS is offered as a well-equipped standard model and in luxury, performance and premium collections. A broad lineup of engines delivers strong power to the ATS and capitalizes on the car's lightweight structure to complement its performance with efficiency. The 2.5L is rated at 202 horsepower (151 kW) and 191 lb.-ft. or torque (259 Nm), and the all-new 2.0L turbocharged four-cylinder is rated at 272 horsepower (203 kW) and 260 lb.-ft. of torque (353 Nm). The award-winning 3.6L V-6 is rated at 321 horsepower (239 kW) and 275 lb.-ft. of torque (373 Nm). At 136hp/L, the new 2.0L turbo is one of the most power-dense engines in the industry, topping engines from European competitors. As a testament to its superb quality and performance, Auto World Rent a Car (Al-Jazira Equipment Co., Ltd.) which holds almost three decades of experience in leasing services, bought a fleet of Cadillac ATS. And in recognition of that initiative, Sheikh Walid and Mr. Matta handed an award to Imad Al Zein, CEO of Auto World, for being the first ATS fleet buyer in Saudi Arabia. All of the engines feature direct injection and dual overhead camshafts with continuously variable valve timing, which help optimize power and efficiency, as well as reduce emissions. And all of the engines are matched with six-speed transmissions, including the Hydra-Matic 6L45 automatic with tap-shift control, and a six-speed manual available with the turbo engine. – SG
