AVAYA, a leading global provider of business communications applications, systems and services, has organized its annual PartnerConnect Conference roadshow focused on helping partners to grow regional adoption of the company's innovative video, collaboration and customer care solutions. In 2012, Avaya has made a number of strategic acquisitions, grown its midmarket solutions to address the Middle East's burgeoning small- and medium-sized business sector, and advanced its applications to address the communications challenges facing the region's private and government sectors. “The Time is Now” is Avaya's theme at this year's conference, highlighting the need for businesses to integrate video, voice and data communications into their customer interactions for increased efficiency and competitive advantage. With Avaya's recent acquisitions of Radvision, a leading provider of video conferencing technologies over IP and wireless networks, and Aurix, a speech analytics and audio data mining technology specialist, partners can now offer a full portfolio of communications solutions to the region's hotels, banks, telecoms operators, oil and gas organizations and other key industries. Avaya's new channel-centric strategy highlights the ease of use across its broad range of applications, while still focusing on the delivery of business-enhancing solutions to vertical markets including hospitality, healthcare, financial services, and public sector. Recognizing that more than 93 percent of businesses in Saudi Arabia have fewer than 500 employees, particular attention will also be given to Avaya's game-changing suite of midsized business solutions for unified communications and networking. Providing solutions that are affordable and simple to use gives the Kingdom's smaller businesses – the backbone of the regional economy – competitive advantage, cost savings and the ability to grow. – SG
