JEDDAH: The Middle East Call Center 2011 Conference and Exhibition (MECC'11) opens today (Tuesday) at Dubai Crown Plaza Hotel amid active market growth where both governments and corporations across the region are keen to expand and upgrade their customer service offerings. "Only one week after the UAE federal government officially adopted the region's first customer charter, MECC'11 combines a showcase of technology excellence and premium services that match the latest world-wide standards in customer-centric call center operations", said Dominick Keenaghan; CEO and President of Insights Middle East, the event organizers. "Year after year, we see more companies and government entities adopting call centers as the corner stone of their customer service formula, and thus making the Middle East call center market more populous in terms of technologies and services alike." The two-day event also comprises the prestigious MECC '11 Awards Night, which recognizes excellence in the regional call center sector. The widely celebrated awards have been a measure for distinguished customer services solutions and practice for years, due to the strict process of qualification and selection of winners. Categories span call center performance, outsourcing practice and specialty contact centers. Keenaghan said the 2011 show highlights the latest trends in call center solutions, business process optimization and customer advocacy. In addition, visitors will be able to witness hands-on demonstrations of how to put these solutions to work in various environments. Also on display will be software solutions that compliment these offerings, such as workforce management, quality assurance and performance management. MECC'11 premium sponsor and worldwide leader in call center solutions; Avaya will utilize this year's event to showcase its latest in call center technological solutions with a special focus on government and emergency call centers. The company has recently opened the region's first 911 call center in Amman, Jordan and is gaining further popularity among the GCC police departments for its reliable range of emergency and police communication solutions. "Outsourcing service providers will find MECC 11 a very useful platform for their regional operations; since we've dedicated one day of the show in the Free Vendors Seminars theatre for presentations by outsourcing companies. Here potential clients can network and discuss their future plans with these specialists," added Keenaghan.
