ETIHAD Etisalat (Mobily) has launched an innovative new I-Statement service that enables millions of customers across the Kingdom to receive monthly statements via email and engage through a bi-lingual portal that provides a host of useful features to understand, analyze, and explore the bill. Mobily's I-Statement is powered by Adobe LiveCycl technology, which equips organizations to enhance customer satisfaction and interaction, increase operational efficiencies, and reduce costs associated with customer management services by targeting communications more effectively and managing a more personalized approach. The new I-Statement operates independently of the company's web portal to provide users with fast and direct access to a bi-lingual site that offers a host of useful billing information and analysis features without navigation through the full range of Mobily's online services. Furthermore, the increased efficiency across the breadth of billing and customer management provided by the Adobe LiveCycle solution is anticipated to result in significant operational cost savings for Mobily over the next 12 months. “As a leading communications provider, Mobily is focusing on the innovation factor in all our services and solutions. We continuously look to combine new technologies with our customer's needs, so that they can feel the added value through the enhanced services on offer. We are delighted that our cooperation with Adobe, the global leader in digital marketing and digital media solutions, will enhance our customers' experience beyond anything currently available in the region, bring more value from the services that we deliver and reduce our costs significantly at the same time," said Medhat Amer, Chief Information Officer at Mobily. Amer also added that because of the I-Statement, Mobily is now the first operator in the Middle East that does not print the customer bill, making it the first true “green" telecom operator in the region. Mobily has witnessed huge success by reaching out to biggest number of postpaid customers through I-Statement email, achieving more than four times improvement in timely and accurate statement delivery. Underpinned by Adobe LiveCycle's suite of applications, the new I-Statement service offers a host of innovative features for Mobily customers, including: billing analysis with option to view usage and summary graphs, sort and search call records, toggle between English and Arabic language, make bill payment within I-Statement using a credit card, register a complaint from within I-Statement and redeem Neqaty loyalty points within the same portal. There are plans to roll out further interactive functionality based in the same platform that will recommend tailor made call plans for customers and link customers requiring support to support teams through a ‘live chat' service. — SG
