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Weddings go glossy, digital, mobile with Four Seasons Hotels & Resorts
Published in The Saudi Gazette on 07 - 05 - 2012

WITH the introduction of the Four Seasons Hotels and Resorts' new glossy Weddings magazine, its online version and tablet application, as well as dedicated social channels on Twitter and Pinterest, brides-to-be can access insights from a global network of experts, view key trends from the hottest players and get inspiration from the stories of real weddings taking place at Four Seasons hotels and resorts around the world.
The glossy print edition of Four Seasons Weddings magazine is distributed at the company's 86 properties. On-the-go brides-to-be can draw inspiration via the online edition on the new weddings channel at FourSeasonsMagazine.com/weddings and the iPad or Android App. The iPad app is available for download now from the iTunes App Store and the Android version will be available on Google Play later this month.
Four Seasons Hotels across the Middle East offer some of the most inspirational wedding locations and personalized attention to ensure that a couple's happily ever-after begins with style and ease.
"Four Seasons has long been considered an expert in all things bridal because it has always offered couples weddings beyond compare down to the smallest detail and customized to their unique needs and desires," said Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. "With the introduction of these new content platforms, everyone can now get a glimpse of what makes a Four Seasons wedding so special and can get inspired to partner with us to make this very special day their own."
The company is also releasing the first Four Seasons Wedding LuxGraph, a global snapshot of insights culled from more than 4,500 weddings that took place at hotels and resorts in 2011. The inaugural issue of Four Seasons Weddings magazine and its online counterpart showcases glamorous bridal gowns and accessories; floral inspirations from Paris; gorgeous wedding cakes representing sweet traditions around the world; beach, city and countryside weddings in global destinations; insider tips from Four Seasons on-property experts - all to help couples plan a special day. Contributors and stylists from leading bridal, fashion and travel magazines will bring new wedding stories to the site, including tips, trends, fashion and innovations.


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