Following a successful debut last year, ICONIC has unveiled the second leg of its second fashion forward campaign, "Fashion for the Everyday Icon" in Saudi Arabia. The brand has roped in Abdul Aziz Al Dossary, one of the brightest stars of Al Hilal Club, Riyadh and a member of the National Football Team as the face of the brand in the region. The new campaign visuals which build around the concept of "I am Iconic" find their inspiration from real-life characters who express their individuality through the everyday fashion of ICONIC. Embracing ICONIC's essence of celebrating the making of an everyday icon, the campaign showcases Abdul in his various ICONIC fashion moments, showcasing the wide offerings of the brand in the region, alongside other models. The campaign is further bound by a shared attitude of its customers and the eye-catching visuals are powered with the tagline '"I am fashion, I am Iconic'. ICONIC is a fashion lifestyle destination for the youth offering a perfect mix of fashion apparel, footwear and accessories all under one roof for women, men and kids. The fashion section boasts of a selection of over 100 brands, with over 25 niche and cult brands available for the first time in the UAE. ICONIC houses brands like Paul's Boutique, Lipsy and Scotch and Soda to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to trade up or down at ease. Speaking on the "I am Iconic" brand campaign, Raza Beig, CEO, Splash & ICONIC, said, "We are delighted to have Abdul on board as the face of ICONIC in Saudi Arabia. With 10 stores in the key cities of Saudi, we have established a loyal customer base that has been extremely responsive to the brand and product. For the second season of 'I am Iconic', we took a conscious call to rope in an ambassador who symbolizes youth and an everyday icon who is out there to pursue his dream. A fashionable icon, we presented him in visuals as the hero alongside other characters, each connected by a shared attitude of individuality and emotion inspiring unique, personal style that makes a statement." While the youth act as catalysts in the ever-changing society and bring forward the everyday ICONIC person, the campaign will be promoted across print, outdoor, in-store promotions along with an interesting integrated mix of social media and online strategy.
