Emma Barber, Reiss business head, set to cut the ribbon at the opening ceremony of the company's first store in Riyadh. Others in photo are Alberta Mezzacapo, Reiss brand manager (left); Suresh Srinivas (center), national marketing manager of Al-Bandar Trading; Ravi Krishnan (second from right), COO, Al-Bandar Trading, central region; and Paul Dale (right), operating manager, Landmark International, KSA.RIYADH — UK's premium fashion chain Reiss, famed for its innovative British design, has opened its first store in the Kingdom this month. The store is located at the Panorama Mall, Takassusi Street, Riyadh, which has undergone an impressive shopping development. Reiss, the newest entrant to the Kingdom's fashion scene, sprawls on 142-sq-ft retail space, it management said. Reiss, showcases a full-range of men's wear, woman's wear and accessories with cutting-edge retail design, it added. “Founded in 1971 by David Reiss, the brand has established a design philosophy centered on creating and producing directional design men's wear, woman's wear and accessories,” the company said. Reiss has more than 90 stores worldwide. Speaking at the event, Ravi Krishnan, COO (Central Region) of Al-Bandar Trading, said: “It is fantastic to introduce Reiss in the Kingdom, a bridge brand, which we believe will help bring retail selections in malls to a new height and will enhance one's shopping experience.” Reiss has taken pride in having many of the world's celebrities, from the members of the British Royal family to Hollywood stars, as clients. Reiss enters the Kingdom with its Spring Summer 2012 collection (SS12), which is “inspired by the 90s minimalism”. “The Kingdom is is a unique market that we are largely interested in due to its dynamic fashion-conscious consumer base,” says Paul Dale, Reiss retail operations manager in the Kingdom. “We have ambitious expansion plan. In the next 12 months, we plan to open at least three more shops with the focus on Jeddah and Dammam,” he added.
