COOPER Tire Europe has announced the appointment of Arabian Tires as its retail partner in Saudi Arabia. The announcement coincides with the launch in the Kingdom of three new Cooper tires, and is the latest move in the brand's strategy to facilitate customer access to its range of high quality products across the Middle East. Well established as one of the world›s top tire manufacturers, Cooper Tire has been supplying world-class tires since 1914. The company produces a full range of car and 4x4 tires, which have been designed and developed to meet the demands of today's vehicles and perform to the highest standards across the world's most diverse terrain and climatic conditions. The brand is particularly relevant in Saudi Arabia as it has one of the broadest 4x4 tire ranges of any manufacturer. Founded in 2002, Arabian Tires quickly established itself as a major player in the Saudi Arabian market. With a retail outlet in Jeddah and warehouses in Jeddah and Dammam, Arabian Tires is well positioned to meet the demand for Cooper's SUV and passenger tires in Saudi Arabia. The new Cooper Zeon 4XS Sport, the Cooper Zeon CS8 and Discoverer STT Pro have each been designed to meet the varying needs of Middle East customers. Introduced as part of Cooper's new high performance product range, the Cooper Zeon 4XS Sport has been developed specifically to cope with the weight of large SUVs. The Cooper Zeon CS8 is a high-performance passenger car tire, which offers exceptional grip, fuel efficiency and handling and incorporates a range of advanced technologies. Finally, the Discoverer STT Pro has been designed for customers who love outdoor adventure, delivering serious traction, toughness and treadwear to meet the demanding off-road conditions of Saudi Arabia. Luis Ceneviz, Managing Director of Cooper Tire Europe, said: "We have witnessed solid growth in the Middle East over the past four years and identified Saudi Arabia as a strategic market for us. With the introduction of a number of new models and the launch of our website in Arabic, the appointment of Arabian Tires was the next logical step to making our products more accessible to our customers in Saudi Arabia and to increasing our presence in the Middle East." Youssef Yassin, Managing Partner of Arabian Tires, said: "It's an honor and a privilege to be part of the Cooper Tire family, a strong and prestigious brand with a long history. Cooper Tire's premium range of products really plays to our strengths in the SUV segment, while the range of passenger tires offers our discerning customers new technology and high quality at an affordable price. We are looking forward to working with Cooper Tire and increasing their market share in Saudi Arabia.''
