2015 is set to be a hugely important year for Cooper Tire in the Middle East. While the company is well established as one of the world's top 10 tire manufacturers, Cooper recognizes that its name may not be familiar to many consumers across the region. This year Cooper will change that, and over the coming months it will be introducing the company and its plans across the region. Cooper Tire, which originates from the United States, has been supplying the automotive industry with world- class tires since 1914, and currently markets its range of products via eight regional dealers across five Middle East countries. Working together with its regional partners, Cooper Tire plans to expand its reach over the coming months and years as it demonstrates the company's reinforced commitment to the region. Cooper Tire produces a full range of car and 4x4 tires, which have been designed and developed to match the demands of today's vehicles. The brand's relevance in the Middle East continues to grow as it leads the industry with the production of one the strongest 4x4 tire ranges in the world. Cooper's tires are selected for countless applications, including the Dakar Rally, showcasing the brand's ability to provide products that perform to the highest standards across some of the world's most diverse terrain and climatic conditions. In the coming months, Cooper Tire will roll out the latest updates about the brand, products and programs. — SG
