TOWARD the end of December 2016, Applebee's launched a mega campaign "Dine & Drive", which enabled all customers to enter for a draw and win brand new 2016 Ford Expedition cars along with gift vouchers from leading electronic retail shops. The competition created huge buzz and a heavy traffic during the 2 months period in which the competition ran. Draw took place in Khalidiya Branch in Jeddah last March 29 and 3 Ford Expeditions cars were awarded. Tarfeeh (franchisee of Applebee's Saudi Arabia) was established in 1996 and is a fully owned company of SEDCO (Saudi Economic Development Company) which is one of the largest business conglomerates in the Kingdom of Saudi Arabia with a dynamic global presence. Tarfeeh runs three international restaurant chains which are Applebee's, world's largest casual dining restaurant chain. Another restaurant is Romano's Macaroni Grill, which is a leading US restaurant chain within the premium Italian casual cuisine and finally Ocean Basket is a leading seafood restaurant chain from South Africa. Tarfeeh also have one local brand that is called China Gate which serves Chinese food and is a Fast Casual Dining restaurant sort of concept. First Applebee's in the country opened in Jeddah in 2003. Currently, Applebee's operates 20 branches in Saudi Arabia and it provides a welcoming environment where everyone can enjoy the dining experience of different international choices from steaks, fajitas, burgers and desserts. All Applebee's restaurants have a friendly and family-fun atmosphere with exciting menus to suit all ages and groups with great emphasis on freshness and quality. Visitors can spend quality time with their family and friends or have social gatherings. Applebee's is the leader by providing good atmosphere, introducing several seasonal food promotions and exciting campaigns in their restaurants throughout the year. On the community social responsibility side, Applebee's is actively involved and takes part in a wide range of community programs and events.
