JAZAN — Applebee's Grill and Restaurant, the world's largest casual dining chain with more 2,000 restaurants in 19 countries, has recently opened in the city of Jazan. The new branch is the 15th Applebee's in Saudi Arabia. Arabian Entertainment Co. Ltd., franchisee of Applebee's in Saudi Arabia and a fully owned company of SEDCO, has aggressive expansion plans for the brand. Jazan is an important city for Applebee's as no other international casual dining restaurant operates there yet and where there is a lot of demand for world-class casual dining restaurants. With 15 restaurants, Saudi Arabia presently is the biggest market for Applebee's in Middle East. The first Applebee's in the Kingdom opened in Jeddah in 2003. There are more Applebee's restaurants in Saudi Arabia than any other core casual dining restaurants that make the brand by far the biggest in its segment. Applebee's restaurants have friendly and family-fun atmosphere with something exciting on the menu for all ages and groups with great emphasis on freshness and quality. You can spend quality time with your family and friends or have social gatherings. This is exactly what Applebee's provides with a variety of American and Mexican cuisines. Applebee's has a variety of delicious items on their menu ranging from steaks to sizzling fajitas, specially designed kids menu and many more choices. Looking at the tremendous success and ageless appeal of Applebee's, Arabian Entertainment Co. is expanding in the country with more restaurants in other major cities. Applebee's is the leader in providing good atmosphere, introducing several seasonal food promotions and exciting campaigns throughout the year. On the social side, Applebee's is involved and participates in a wide range of community programs with a great stress on hiring Saudis and training them in the restaurant business. Additional information on Applebee's, Saudi Arabia can be obtained from www.applebeesme.com — SG
