lasting partnership with its customers and its strategy to upsurge efficiency of its resources, Nissan Saudi Arabia recently organized multiple workshops around the Kingdom for Nissan dealers' service providers to deliver advanced sales and aftersales services. More than 2200 Alissa & Petromin employees in sales, aftersales technical and nontechnical departments completed their training in Nissan Service Technician Education Program (NSTEP), Nissan Service Adviser Program (NSAP) and Customer Handling Skills Program (CHS). Nissan has a strong heritage in KSA, dating back to the early 50's. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia, through a host of new models, a completely structured sales network and firm focus on providing customers the best-possible service. In November 2014, Nissan expanded its Saudi Arabian operations by announcing the creation of ‘Nissan Saudi Arabia Co. Ltd.' as a national sales center for Nissan Middle East. Nissan Saudi Arabia Co. Ltd. is a joint venture formed with Nissan's partner, Khaled Juffali Company. This partnership is playing an important role in bolstering Nissan's presence in the biggest market in Middle East. Nissan established a new, fully-fledged headquarters in Jeddah staffed with over 100 high-caliber employees for the operation. — SG
