Petromin, the new dealer for Nissan in Saudi Arabia, opened its first showroom in Riyadh on Monday, October 10th. The showroom is located in North Riyadh on Al-Thumamah Road. Covering more than 3,000 square meters, the showroom has the capacity to display the full model line-up of Nissan cars and is fitted out to Nissan's global brand standards. The opening of this showroom reflects the Petromin's plan to expand its network and it marks the first time full showroom and vehicle sales in the Central Region. Nissan-Petromin, plans to open a further 20 showrooms across the Kingdom by the end of 2017. Sakhr Jamjoom, Vice President of Marketing and Human Resources, Petromin Corporation, said: "Petromin is already the market leader in lubricants sales and vehicle servicing in Saudi Arabia, and we are determined to rapidly expand our Nissan showroom and aftersales facility network. Petromin Express is already the largest quick lube network in Saudi Arabia and supports all brands of vehicles. While we continue to expand our network, our aim is always to exceed the expectations of our customers and enhance their purchase and servicing experience. This can be only be achieved by providing excellent customer experience at every touch point in the ownership cycle." Simon Frith, Managing Director of Nissan Saudi Arabia, said "today, we witness a new part to Petromin's story. We know now that Petromin's strength and expertise in customer service excellence is extended to the central region, and soon across the rest of the kingdom." Simon added: "With the future committed to growth and expansion, and with the customer placed at the center of our business, we're surely able to overcome any challenge and build stronger foundation for Nissan in the kingdom." Tony Barlow, Chief Operating Officer of Petromin Saudi Arabia, said: "This ultra-modern showroom is a corner stone for our Nissan business and our expansion in the Kingdom. Petromin looks forward to expanding its business in the central region and Riyadh in particular and to supporting our customers fulfill their motoring needs." He added: "Our presence across the kingdom will offer the well-known Petromin convenience and a unique customer experience in these state of the art showrooms. Our aim is to always offer a world-class automotive service levels in terms of quality. We don›t limit ourselves to only providing high quality services; we go beyond by providing the best customer experience through our modern showrooms and qualified staff." With a commitment to excellence in customer service levels, Nissan-Petromin will offers clients an extensive network of sales showrooms and after-sales services, including periodic maintenance services. Petromin Express already has 225 Nissan-authorized outlets operational, from which 75 are in Riyadh. Petromin Express provides convenient access and quick maintenance services to all Nissan customers, with no need for prior reservation.— SG
