AT this year's Geneva Motor Show held last March 9-19, , Rolls-Royce showed why it is considered to be the world's leading luxury house by showcasing the full breadth of its Bespoke capabilities. The facets of Bespoke tailoring, Bespoke engineering and Bespoke jewelry will demonstrate to every connoisseur who commissions a Rolls-Royce that they can count on having their desire for a truly personal motor car, that reflects who they are, fulfilled in the most fitting manner to them. In short, they can be assured that Bespoke is Rolls-Royce. ‘Dawn – Inspired by Fashion' will, with its Spring/Summer 2017 collection of three color schemes, showed how Bespoke means complementing the fine couture our patrons wear from day to day. Wraith Black Badge, a motor car Bespoke-engineered to suit its younger, edgier customers will demonstrate that at Rolls-Royce, Bespoke is anything but skin deep. And one patron has allowed Rolls-Royce to show the Geneva crowds that only they can "create the unimaginable" by showing the Elegance, the ultimate expression of luxury with the world's first Diamond paint finish. Such cars are considered works of art by their collectors and owners, and in homage to this status, Belgian artist, Charles Kaisin, has created a Bespoke sculpture for the Rolls-Royce Art Programme that will adorn the Rolls-Royce stand for the duration of the Geneva Salon. Elegance This year, Rolls-Royce brought Elegance to the Geneva International Motor Show, a car inspired by something that cannot be bought, but is innate...style. The lifestyle of the Rolls-Royce customer is like no other. They are unapologetic in their lifestyle choices and are proud to showcase this to the world. In the words of Coco Chanel, "Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future." One such connoisseur of luxury has chosen to share their personal vision of elegance with those who attend the Geneva Motor Show this year; the Rolls-Royce Ghost Elegance, the first luxury motor car to be finished in a paint created from diamonds. Only Rolls-Royce, with the skilled craftspeople who reside in its paintshop, could have created a paint made from 1,000 crushed diamonds. Named ‘Diamond Stardust', this is the most luxurious and lustrous exterior ever seen on a motor car, and the most expensive paint to grace the body of a Rolls-Royce. Commissioned for an individual collector, this unique motor car takes the term Bespoke to the next level. This exclusive paint was created by the craftspeople at the Home of Rolls-Royce at Goodwood by subjecting 1,000 ethically-sourced diamonds to a special process. This process saw the diamonds go through extensive testing to ensure their radiance when used in a paint. Goodwood's Technical Laboratory Leader, Paolo Travaglia, and his team of paint specialists, Rawdon Evernden and Joseph Piotrowski, spent two months of concentrated testing to achieve the perfect result. Examining the dimensions of the precious stones with the use of a high-powered microscope, the team carefully analyzed their transmission and reflection of light. The density and strength of the diamonds created a challenge for the team to produce an easy marriage with the clear paint and its ability to spread gracefully over a surface, leaving the diamonds undetectable to the touch. This process resulted in the creation of a very fine diamond powder which was then mixed into the paint. Additionally, a new and unique paint process was developed, including the application of an extra final layer of lacquer to protect the diamond particles during the hand-polishing process. This process added an extra two days of paint application by hand and a further day of finishing. Applied to the top section of the car, the paint finish glistens like no other, making this a motor car to be recognized and appreciated. Just like its owner, the car exudes unapologetic luxury and grandeur. The final elegant exterior touches to this one off Rolls-Royce Ghost have been applied by master coachline painter, Mark Court, with a squirrel-hair paint brush. The flanks of the motorcar are accented with Mugello Red and Black twin coachlines. To enhance the exterior further, the center of the 21-inch wheels are hand-painted with a Mugello Red pinstripe. Last but not least at the prow of the car, showcased in all her glory, an uplit Spirit of Ecstasy guides this unique Rolls-Royce, and its owner, into the future. The interior of this unique Rolls-Royce Ghost also communicates the elegant tastes of its owner.
