JEDDAH — Ace Travel and Tours announced that they would sponsor the Jeddah Cricket Association (JCA) Saudi Cup (Afternoon) "Ace Saudi Cup League". This is the 9th year of Ace Travel and Tours sponsorship of JCA cricketing activities. The agreement was signed between Ace Travel officials and JCA representatives. Those present from Ace Travel were Ashfaq Aleem (general manager, Saudi Arabia), Mohammed Ali Jarar (regional director, Western Province), Shamshad Khan (finance director) and Syed Ashfaq Hussain. From JCA side were CEO Muhammad Iqbal, President Aijaz Ahmed Khan, Vice-President Hamid Rana and Executive Committee member Zaheer Peeran. Ace Travel, part of the SKAB Group — a highly diversified and dynamic group owned by the Musallam family — including Caravan Tours and Travel, is among the top travel agencies in Saudi Arabia having offices all over the Kingdom. Ace, a leader in travel business, offers domestic and international ticketing, worldwide hotel reservations, meeting and conference planning for its corporate customers, leisure all-inclusive group tours both international and domestic destinations, hotel, villa and apartment rentals across the world, cruise reservations worldwide, travel insurance and car rentals. It believes in quality of service for its operations as modern customer demands reliable, cost efficient and professional service and has a team of highly trained, dedicated and professional employee as it recognizes need for continuous learning process through regular training programs in order to enhance employee efficiency. Ashfaq Aleem appreciated JCA's contribution in encouraging and promoting cricket thereby instilling spirit of sportsmanship among youth in Jeddah. He thanked JCA for giving them the opportunity to sponsor the Premier League for the 8th year in succession and assured them of their continued support as part of its corporate social responsibility to promote sports in general and cricket in particular. Both the CEO and the President of JCA thanked Ace Travel management, specially Ashfaq Aleem, Mohammed Ali Jarar and Shamshad Khan, not only for supporting JCA year after year but were also supportive in the recently concluded CIT SPL T20 where they were one of the co-sponsors. They hoped that the relationship would continue to prosper in future. JCA assured them that it would do its utmost to ensure prompt coverage of Ace Saudi Cup matches in print and social media.
