AT an exclusive global launch in Munich, Germany, Huawei Consumer Business Group unveiled the long-awaited Huawei Mate 9. Building on Huawei's success in delivering beautifully-designed and powerful mobile devices, the newest member of the Mate Series delivers business users a breakthrough Android experience – featuring the fastest computing performance available today, breakthrough SuperCharge technology and a stunning new UX. The Huawei Mate 9 is a dynamic interplay of industry-leading hardware and advanced software that work together to keep users a step ahead. Coming soon to the Middle East, key features of the device include Kirin 960 chipset, the world's highest performing smartphone processor; EMUI 5.0, an intuitive user interface that allows over 50 percent of features to be reached within two clicks; breakthrough SuperCharge technology that delivers a full day's charge in 20 minutes; and second generation Leica dual-lens camerawith12-megapixel RGB sensor, 20-megapixel monochrome sensor and Hybrid Zoom, featuring a superior 2x magnification. Commenting on the launch, Pablo Ning, VP, Huawei Saudi Arabia, said "in developing the Huawei Mate 9, we started with a simple question – how can we improve every element of the smartphone experience?" He continued, "We know that for today's business users, a fast and functional smartphone is just the beginning. They also want a gorgeous design and intuitive features. So we have created two new devices at the forefront of hardware and software innovation. The result is a device that is breathtakingly new, inside and out." With over 100 million units sold, Huawei's Kirin chipsets have powered users with everything they expect from their mobile devices, speed, intuition and reliability. The Huawei Mate 9 Series debuts the premium Kirin 960 chipset with Huawei's Machine Learning Algorithm, which delivers a fast and smooth experience even after 18 months of continuous usage. The Kirin 960 is the world's first chipset to feature an ARM Cortex-A73/A53Octa-coreCPU and Mali G71Octa-coreGPU. The CPU delivers the best multi-core performance among all smartphone SoCs, while reducing power consumption by 15 percent. The GPU boasts a 180 percent performance uplift and a 40 percent improvement in energy efficiency compared to its predecessor. The Kirin 960 also takes full advantage of the pioneering Vulkan graphics standard on Android 7.0, increasing graphics performance by up to400 percent. The Huawei Mate 9combines a 4000mAh high-density battery with Huawei's all new SuperCharge technology. With its advanced power saving technology, the HUAWEI Mate 9increases battery life to provide over two days of uninterrupted performance. This includes a 40 percent increase in CDMA call time and a 20 percent increase in gaming time. Supporting 5A fast charging, SuperCharge technology enables a 50 percent improvement over the previous generation – 10 minutes of charge provides enough power to watch two full movies. Most importantly, the battery sets a new standard in charging technology including Super Safe 5-gate protection, which offers real-time voltage, current and temperature monitoring to eliminate safety hazards and safeguard battery life. Following the incredible success of the Huawei P9, the Huawei Mate 9 features the second-generation dual-lens camera co-engineered with Leica. Huawei and Leica have continued to improve and enhance the optical performance of the camera module, which now includes a 12-megapixel/F2.2RGBsensor,a 20-megapixel/F2.2monochromesensorand enhanced image fusion algorithms that work in concert to produce stunning photography. The RGB sensor captures true-to-life colors, while the monochrome sensor captures intricate details and depth resulting in the iconic Leica Image Style. When paired with the leading dual-lens camera Optical Image Stabilization (OIS) solution and the industry's first dual-camera pixel binning technology, the Huawei Mate 9 has a superior night shot capability. The Kirin 960 is designed specifically to support the Huawei Mate 9's second-generation Leica dual-lens camera with Hybrid Zoom. The 4-1 Hybrid Auto-focus features laser focus, phase detection focus, depth focus and contrast focus The Huawei Mate 9 builds upon the Mate Series' highly-regarded design DNA and uses the finest materials to deliver a phone that's both beautifully designed and comfortable to use. Based on an extensive process of research and development, the Huawei Mate 9 is constructed over a period of 15 days, with 50 unique processes and one hour of CNC milling, resulting in a high-precision unibody metal frame. Every detail – from the soft sandblasted texture to the gorgeous color palette, including Space Gray, Moonlight Silver, Gold, Mocha Brown and Ceramic White, is a result of more than 25 years' experience in delivering refined craftsmanship. Together Huawei and Porsche Design have achieved a new pinnacle where luxury meets technology with the limited-edition Porsche Design Huawei Mate 9. Developed for a new, emerging audience, the Porsche Design Huawei Mate 9 marries market-leading technology with Porsche Design's unique signature aesthetic. With the Porsche Design Huawei Mate 9, Huawei introduces a remarkable 5.5" curved Amoled display that offers a smoother, sleeker feel. It will be available exclusively in Graphite Black. With the introduction of EMUI 5.0, the Huawei Mate 9 reimagines the native Android operating system using Linux to improve the experience, aesthetics and functionality. With EMUI 5.0, the Mate 9 becomes more intelligent and efficient over time by understanding consumers' behavior patterns, and ensures the highest priority applications are given preference concerning system resources. This guarantees a long-lasting, smooth experience as over time, EMUI 5.0 slows down the performance erosion that all smartphone devices experience. EMUI 5.0 introduces a brand new initiative interface design. More than 50 percent of features can now be reached within two clicks while over 90 percent can be reached within three clicks. The Huawei Mate 9 will be available in stores across the region shortly. Huawei also launched Huawei Fit, a lightweight fitness watch that tracks activity, sleep, heart rate and more.
